The geographical indication Association Alliance of nine provinces (autonomous regions) along the Yellow River was established

On September 16, the second yellow river ecological conference was held in Jinan. At the scene, the alliance of geographical indication associations of nine provinces (autonomous regions) along the Yellow River was unveiled. The New Yellow River reporter learned that geographical indication brands have played an important role in helping rural revitalization and improving product competitiveness. The alliance established this time will help the coordinated development of geographical indication products along huangjiu province (autonomous region), form internal circulation and double circulation through the alliance, find some advantageous products everywhere and open up circulation channels.

The contribution of geographical indication products is indispensable in helping the value of products jump 10 times and 20 times

What role has geographical indication products played in enhancing product value and helping rural revitalization? According to the latest data released by the State Intellectual Property Office, as of November 2020, a total of 2387 geographical indication products have been approved and 6015 geographical indication trademarks have been registered, with a total of 8402. The output value has exceeded one trillion yuan, including 3066 in the nine provinces along the Yellow River, accounting for 36.5% of the country. It also has well-known brands such as Qinghai Cordyceps sinensis, Sichuan Pixian Douban, Ningxia medlar, Shanxi old vinegar and so on.

Jinan has accumulated a lot of experience in the use, management and protection of geographical indications, and created a number of well-known geographical indication brands such as Zhangqiu scallion, Pingyin rose and Longshan millet. Sun Mingxiang, President of Shandong geographical indication industry association, introduced that there are 41 well-known geographical indication trademarks in Jinan. At present, there are many examples of helping rural revitalization. Taking Shandong garlic as an example, the planting area is mainly concentrated in Shanghe, and the planting area of the whole industrial chain is more than 200000 mu. Through the combined development and deep processing of garlic and cultural and creative products, such as the production of garlic enzyme and garlic oil, the product value is improved, and "other people's garlic is sold by catty, while our garlic is sold by head". Through deep processing and cold storage of seasonal products, the problem of farmers' high yield but poor harvest has been solved. Now the whole garlic industry has some voice and some pricing power, which has driven local farmers to get rich and Rural Revitalization.

Another example is Longshan Xiaomi. In fact, there was basically no ethnic Xiaomi in the local area two years ago. After exploring the extended products of Longshan Xiaomi series, Longshan Xiaomi jumped from the original price of 5 yuan and 10 yuan per kilogram to 45 yuan / kilogram, which can reach more than 20 yuan / kilogram locally. Coupled with some deep-processing products, such as Longshan Xiaomi Guoba, wine, pancakes and other products, the output value of a kilogram of Xiaomi has reached more than 100 yuan, which is 20 times higher than the original price of 5 yuan. In the next step, it is expected to develop to 200 yuan.

Coincidentally, Sichuan's geographical indication product kimchi generates an annual revenue of nearly 20 billion yuan; After the industrialization of production, sewage treatment, such as brine discharge, has been well solved.

Wu Jincang, President of Shaanxi geographical indication industry association, introduced that Shaanxi geographical indication products such as Ziyang selenium rich tea, Hancheng Dahongpao pepper and Luochuan Apple play an important role in revitalizing one party's economy. For example, the annual transaction volume of Luochuan apple is basically more than 5 billion yuan; Hancheng Dahongpao pepper was not a geographical indication product in the 1990s. At that time, the recycling price from farmers was basically 6-8 yuan / kg. By 2019, the recycling price from farmers basically reached 60-65 yuan / kg, and the price basically increased by 10 times. This is also a typical case of making full use of geographical indication brands.

Promote the circulation of geographical indication products and go global

At the Yellow River Ecological conference, the alliance of geographical indication associations of nine provinces (autonomous regions) along the Yellow River (hereinafter referred to as the "alliance") was officially established.

It is understood that the outline of the plan for ecological protection and high-quality development of the Yellow River Basin proposes to lay out and build advantageous areas of characteristic agricultural products and create a number of geographical indication products of the Yellow River. From this point of view, the exchange of geographical indication products in cities along the Yellow River is a breakthrough in practicing the national strategy of the Yellow River. It can be started first and can be connected with the coordinated development of cities along the Yellow River. However, the circulation of geographical indication products among cities along the Yellow River lacks a unified platform or center to actively lead. The establishment of the alliance is at the right time.

Sun Mingxiang said that the State advocates double circulation and internal circulation. Through the alliance, we can first make a typical and demonstration site in the Yellow River Basin, and help rural revitalization through geographical indication products. At the same time, the alliance can promote the mutually beneficial circulation of excellent geographical indication products along the Yellow River nine provinces (autonomous regions), contribute to common development, truly help national brands go to the world and make the world fall in love with our landmark products.

According to the plan, the alliance will plan to launch the landmark cultural tour of the alliance of geographical indication associations in the Yellow River Basin; Launch cross regional peak shifting sales of landmark products; For the geographical indication products in demand, the alliance will focus on assistance, point-to-point visit and research, etc.