Leadership dialogue on the development of regional characteristic industries: strengthening geographical indication brands and revitalizing rural characteristic industries

To celebrate the 100th anniversary of the founding of the Communist Party of China and further exchange experiences, paths and strategies on the development of regional characteristic industries, the "leadership dialogue on the development of regional characteristic industries" forum, sponsored by the China Trademark Association, "china.com +" and the China National Culture and art foundation and hosted by Beijing China Business Association Intellectual Property Consulting Co., Ltd., was successfully held in the "china.com +" Jinqiao Industrial Experience Center in Pudong, Shanghai on May 21.

The theme of this forum is "summer of regional characteristic industries from poverty alleviation to Rural Revitalization". Nan Ping, Deputy Secretary General of China Trademark Association, presided over the Forum; Liu fan, consultant of China Trademark Association and former deputy director of the State Administration for Industry and commerce, Bai Guoqing, President of China National Culture and art foundation, and Miao Bulin, CEO of "China Network +" delivered a speech; He Jianming, vice chairman of the Chinese Writers Association and chairman of the Chinese literature foundation, Shen Gang, President of the Yangcheng Lake hairy crab Association in Baicheng, Kunshan City, Jiangsu Province, Li Qingshan, CEO of Boya Zhenglian (Beijing) Technology Co., Ltd., Ni Yegao, deputy director of the people's Congress of Wanning City, Hainan Province and chairman of the Municipal Federation of trade unions, Hong Yongqing, director of the Shanghai Office of the Association for the promotion of South South cooperation of the Ministry of foreign affairs and former deputy director of the Shanghai Intellectual Property Office, Sui Guodong, founder and chairman of Beijing worth buying technology company, and other guests delivered keynote speeches on important topics such as "Rural Revitalization depends on industry and industrial development should have characteristics", "the 'golden key' from poverty alleviation to Rural Revitalization" and "what is worth buying after the China EU agreement comes into force"; Lu Jie, CEO of Beijing China Business Association Intellectual Property Consulting Co., Ltd., Wu Jincang, President of Shaanxi geographical indication industry association, sun Mingxiang, President of Shandong geographical indication industry association, Chang Yanli, general manager of Roth International China, Qi Zelin, director of Guangdong Prometheus (Beijing) law firm, he Chenqi, director of Government Affairs Department of Alibaba group Gao Guangxu, Secretary General of China National Culture and art foundation, and other guests had an on-site dialogue on "the development of regional characteristic industries in the post epidemic era".

Rural Revitalization is a crucial issue on the road of the great rejuvenation of the Chinese nation.   With the support of National Intellectual Property Development Bureau. Take measures such as the promotion project of the use of geographical indications to promote the continuous innovation and development of China's characteristic economy, characteristic industries and characteristic brands on the road of poverty alleviation and Rural Revitalization. Under the guidance of the Promotion Department of the State Intellectual Property Bureau, the China Trademark Association officially released the "China trademark brand development index" during the Shanghai Expo in November 2020, which is intended to draw, evaluate and empower the high-quality development of brand economy supported by trademarks in various regions under the new development pattern of double cycle. All these reveal the important relationship between rural revitalization, geographical indication characteristic economy, trademark and brand.

The on-site guests also reached a consensus on this topic: behind the revitalization Road of each village, there are regional characteristic industries to support. The rise of regional characteristic industries takes geographical indication products as the main core. The brand development of geographical indication products is the most urgent need at present, because geographical indication not only plays a role in refining regional culture, but also can consolidate the international recognition of Chinese geographical indication products. As the current market generally has a weak understanding of the concept of intellectual property protection of geographical indications, another urgent task is to promote the extension of intellectual property protection to rural areas and protect regional characteristic brands. To do a good job in economic development, we need to make good use of the intellectual property system. Increasing the protection of intellectual property is the protection of geographical indication products. The uniqueness, scarcity and high quality of geographical indication products make them different from ordinary products. In order to realize the brand premium, we must abandon the sales model of ordinary e-commerce, and help enterprises realize the accurate connection between high-quality geographical indication products with high quality and high price and high net worth people, so as to form a sustainable sales model.

Song Jianping, Chief Strategic Officer of "china.com +" Global trade service platform, broadcast the mixed cut promotional film "me and my hometown, me and my motherland" shot by "China promotion" for 800 city and county heads, and explained it. With the influence of the media, it helped city and county heads create regional "business cards" and help the development of characteristic industries.

In addition, the forum also released the concept of China's trademark brand development index and report (Yangtze River Delta), studied and interpreted the "top 100 global comprehensive brand value and top 100 brand value list in 2020", deeply observed the brand value of Chinese enterprises through data and analysis, and provided a strong theoretical basis for the brand development of geographical indication products.