2021 world geographical indication conference held, origin brands gathered in Beijing

On September 5, the 2021 China International Trade in services Fair "world geographical indication products of origin brand distribution service conference" (hereinafter referred to as the world geographical indication Conference) was grandly held in the Beijing International Convention Center. Under the guidance of the State Intellectual Property Office, the conference was co sponsored by the world trade network alliance, the China Office of the world intellectual property organization, the Beijing Municipal Bureau of Commerce and the Beijing Municipal Intellectual Property Office, It is jointly organized by the Beijing center of the world trade dot alliance, the Shanghai center of the United Nations trade network, the Beijing international economic and Trade Development Association, and Beijing contemporary light Advertising Co., Ltd.

The World Congress on one belt, one road to promote the revitalization of the domestic countryside and the development of the landmark brand in Central Europe, will focus on the policy of geographical indications, keynote speeches, local exchanges, trade exchanges, business negotiations, professional forums and other activities. ZHOU Huiguo, deputy director of the State Intellectual Property Office, Zhang Qing, deputy director of the Standing Committee of the Beijing Municipal People's Congress, and Liu Hua, director of the China Office of the world intellectual property organization, attended the meeting and delivered speeches. The host of the conference, Yang Dongqi, director of Beijing Intellectual Property Office, announced the official start of the conference and introduced the guests.

Due to the epidemic, Mr. Bruno macher, President of the world trade network alliance, sent a video speech. It is reported that the world trade network alliance is committed to supporting the integration of products from many countries into regional and global value chains through the use of trade policy tools based on origin, "Through intellectual property tools such as geographical indications and trademarks, we will protect the traditional and characteristic products of many countries and regions, improve the added value of products, and broaden regional or international circulation channels."

Mr. Agni Prasad sapkota, speaker of the house of representatives of Nepal, also sent a video speech. Nepal uses its unique natural and geographical conditions to actively cultivate geographical indication products, create and promote the trade of characteristic geographical indication products, and form a powerful driving force for Nepal's economic development.

Liu Hua, director of the China Office of the world intellectual property organization, shared the Lisbon system of the World Intellectual Property Organization on the spot, and introduced the 3S strategy proposed by the China Office of the world intellectual property organization, that is, to continuously strengthen policy coordination and services with the host countries, continuously improve the quality and quantity of our service products, constantly take the opportunity of development and share the dividends of China's development. The registration of geographical indications can greatly improve the image quality and quality of products, and also help the revitalization and development of rural areas through the empowerment of geographical indication products.

ZHOU Huiguo, deputy director of the State Intellectual Property Office, warmly congratulated the meeting and delivered a speech. According to Director Zhou, geographical indications are internationally recognized important types of intellectual property rights. These logo products contain local unique natural and local conditions, are the precipitation of traditional culture and an important carrier to support high-quality economic development. By the end of June this year, a total of 2478 geographical indication protection products had been approved, 6339 of which had been registered as collective trademarks and certification trademarks. The total number of market entities that met the conditions for the use of special signs for collective signs had exceeded 14000, and the annual capital output value of geographical indication products had been close to 700 billion. China is a big country with intellectual property marks. The protection, management and development of geographical indications are of great significance to drive local development of special industries and Rural Revitalization.

Zhang Zhicheng, director of the intellectual property protection department of the State Intellectual Property Office, pointed out the protection mechanism and future development direction of geographical indications in China. According to reports, China's geographical indications have made new progress in many aspects, such as the construction of supervision mechanism, the construction of demonstration areas, the level of geographical indication protection, international cooperation in geographical indication protection and so on. In the next step, we should give full play to the institutional advantages of geographical indications, better promote the decisive battle of geographical indications, overcome poverty and Rural Revitalization and development strategy, and serve the high-level opening-up.

Chen Yusong, the second level inspector (deputy director level) of the Department of treaty and law of the Ministry of Commerce, mentioned in the keynote speech on strengthening the protection of China EU landmark brands and promoting the development of bilateral trade that the China EU agreement on geographical indications will officially enter into force on March 1, 2021. The agreement has three characteristics, including large number of protection, high level of protection and great impact. According to Chen Yusong, the agreement is the first large-scale mutual recognition of each other's geographical indications between China and the EU. The first batch of 96 European and 100 Chinese geographical indications have been protected in China and Europe respectively when the agreement enters into force, and the second batch of 175 geographical indications of both sides will be protected within four years after the agreement enters into force. A total of more than 500 geographical indications on both sides can be protected under the agreement. At present, 134 European Union geographical indications and 110 Chinese geographical indications are protected in China and Europe respectively, of which the agreement contributes 72% and 91% respectively.

The consultant literature system of the China Office of the world intellectual property organization introduces the Lisbon system for the international protection of names of origin and geographical indications managed by the world intellectual property organization. It is understood that the Lisbon system consists of the Lisbon Agreement and the Geneva text, which is managed by the world intellectual property organization. On February 26, 2020, the Geneva text of the Lisbon Agreement on names of origin and geographical indications officially entered into force, which can be regarded as an important milestone in the development and growth of the Lisbon system. The agreement covering geographical indications has expanded the scope of intellectual property protection and improved the global protection system. So far, the Lisbon system covers 55 countries, including 1141 international registrations of names of origin and 1 international registration of geographical indications.

Jin Xuejun, President of Beijing Intellectual Property Court, introduced at the 2021 world brand distribution service conference of geographical indication products of origin that from the establishment of the court to August this year, the Beijing Intellectual Property Court has heard 53 administrative cases involving the authorization of geographical indication trademarks, 78 administrative cases involving the confirmation of geographical indication trademarks and 43 civil infringement cases involving geographical indication trademarks. The characteristics of the cases are embodied in three aspects: there are more administrative cases related to the authorization and confirmation of geographical indication brand layout, more cases related to regional industrial brand development and social mass consumption, and more foreign-related cases related to the international trade and competition of geographical indication products. In the cases of regional industrial brand development and social mass consumption, from the perspective of sign categories, the goods or services involved in the geographical indication case have covered more than 20 of the 45 categories of trademark application and registration. Among them, the number of cases involving geographical indications of agricultural products is the largest, involving nearly 20 industrial categories such as fruits and vegetables, tea, medicinal materials and tobacco.

Peng Daming, agricultural counsellor of the European Union delegation in China, introduced that the China EU agreement on geographical indications officially entered into force on March 1, 2021, which is the first comprehensive and high-level bilateral agreement on geographical indications. There are 196 geographical indication products under protection in the first batch. The European Union geographical indications are mainly concentrated in wine (56%), spirits (16%) and cheese (12%), etc. the European Union geographical indication product categories are relatively concentrated, with 14 product categories. The 100 Chinese geographical indications are mainly concentrated in vegetables (45%), tea (28%), wine and spirits (11%), and the Chinese product categories are relatively scattered, with 43 product categories. For producers, the implementation of the China EU agreement on geographical indications is conducive to rural development and "Rural Revitalization" by maintaining employment and economic activities in rural areas (such as agricultural tourism); The EU geographical indication system also brings "Three Guarantees" to consumers, that is, to ensure the origin, quality and authenticity of products. Provide guarantee through production place and market supervision, and bring commercial and trade advantages to the whole supply chain from producers to consumers.

Xie Huaping, director of the urban and rural development research center, mentioned in his speech that China is rich in geographical indication resources. These geographical indication products are well known to ordinary people because of their remarkable natural geographical characteristics, special commercial value and widespread reputation, such as Yangcheng Lake hairy crab, Wuchang rice, Pinggu peach, Ningxia medlar and so on. From the aspects of excavating cultural connotation, optimizing business environment, strengthening scientific and technological innovation, paying attention to brand incubation, strengthening financial innovation services and strengthening landmark market publicity, we will continue to optimize the ecological space of rural production and life and stimulate the vitality of rural development. Strengthening the creation, application and protection of geographical indications can improve the quality and added value of geographical indication products, establish the consumption confidence of independent brands, and meet people's higher-level material and cultural needs.

In the local and municipal exchanges, Shu Xuelong, vice mayor of Lu'an City, Anhui Province, Yang Heqing, director of Pinggu District market supervision and Administration Bureau of Beijing, Wang Ying, leader of the designated assistance team of the all China Federation of trade unions in Heshun County, member of the Standing Committee and deputy head of Heshun county Party committee of Shanxi Province, Zhang Kaiteng, deputy head of Fuping County People's Government of Shaanxi Province, Xu Bin, chairman and Secretary of the Party group of Huaiyin District of Jinan City, Shandong Province, deputy secretary of Rushan municipal Party committee of Shandong Province Mayor Gong bengao of the municipal government shared the development of geographical indication industry around the country.

Sun Mingxiang, President of Shandong geographical indication industry association, presided over the round table forum and invited Wu Jincang, President of Shaanxi geographical indication industry association, Xu Yajie, President of Gansu geographical indication industry association, Han Qiang, President of Inner Mongolia geographical indication industry association, Li MEIXIA, President of Shanxi geographical indication industry association, Gu Yonghua, Secretary General of Chongqing geographical indication industry development promotion association Li Ji, vice president of Ningxia geographical indication industry association, and six presidents of geographical indication Association shared geographical indication experience and discussed how to give full play to the role of industry associations and boost the development of geographical indication industry. It is understood that seven geographical indication industry associations have announced the number of geographical indication trademarks in each province. Among them, the largest number is 844 in Shandong Province, with 283, 177, 152, 141, 90 and 25 in Chongqing, Inner Mongolia Autonomous Region, Gansu Province, Shaanxi Province, Shanxi Province and Ningxia Hui Autonomous Region respectively.

The feast of landmarks gathering in Beijing has begun. Under the background of the implementation of the China EU geographical indication agreement, China EU trade has gained stronger development momentum. The Beijing market has become a highland for national brands. The circulation of international geographical indication products has convenient terms of trade. China's geographical indication products are showing a new attitude of opening up China's geographical indication field at home and abroad.