Zhangzhou carries out‘online anti-counterfeiting’ of landmark products: check the name protection mark of ‘Li Gui’

"Geographical indication of agricultural products" is a unique agricultural product sign named by region. The agricultural products it marks come from specific regions and are influential local business cards. It can not only enhance the radiation and attraction of the region, but also stimulate the pride and honor of the local people. In recent years, Zhangzhou has vigorously implemented the strategy of prospering industry and enriching farmers with trademarks, played the driving effect of geographical indications, and extended from primary industry to secondary industry and tertiary industry, which has become an effective way to help targeted poverty alleviation and serve rural revitalization.

However, many landmark agricultural products are still impacted by "Li Gui". These "Li Gui" did not meet the standard of high-quality agricultural products, but falsely used landmark agricultural product brands to sell at low prices, affecting the market order. In this regard, all parts of Zhangzhou city have taken measures to check "Li Gui" and protect "famous signs".

Zhangzhou launched "online anti-counterfeiting" of landmark products

The reporter learned that in the first half of this year, in combination with the listing cycle and important stage of Zhangzhou's main landmark agricultural products, Zhangzhou smart landmark supervision service platform implemented special monitoring on 7 agricultural landmark trademarks such as Zhangzhou daffodil, Pinghe baiyaqilan, Xiahe carambola and Fugong bayberry. A total of 1136 abnormal sales information on the Internet platform were found, which were timely pushed to the regulatory department under the jurisdiction and guided the landmark registrants to protect their rights, We have effectively cracked down on violations of the exclusive right to use landmarks and other illegal acts.

In recent years, the landmark industry in Zhangzhou has achieved great development. The total number of effective landmark trademarks has reached 138, ranking first among cities divided into districts in China, with an output value of more than 60 billion yuan. "However, once the brand becomes famous, there will be counterfeiters with the intention of getting something for nothing." The relevant person in charge of the municipal trademark supervision and administration department told reporters that for the needs of competition, the price of "Li Gui" products will always be slightly lower than that of real products, which will easily lead to the phenomenon of "bad money expelling good money", which not only deceives consumers, but also frustrates the enthusiasm of local producers and destroys the "famous brand" advantage of real products in the market. For example, when Pinghe Guanxi honey pomelo is not yet mature this year, the network has counterfeited the brand honey pomelo for sales, seriously disrupting the local market order. In this regard, Zhangzhou timely summarized the monitoring data for research and judgment through the country's first intelligent landmark Internet supervision platform, and assisted the infringed to complain and protect their rights. The law enforcement department under the jurisdiction informed Taobao, jd.com and other Internet enterprises, and ordered the shops selling counterfeit geographical indication products to immediately remove the relevant illegal products from the cabinet, so as to form a deterrent effect.

According to the introduction, the structure of smart landmark Internet supervision platform is divided into two channels: tourists and supervision. Consumers can query the registrant and authorized enterprise of a geographical indication through this platform, and browse the city's landmark logo and landmark product overview online in the landmark column of "Zhangzhou landmark product quality and life optimization"; Through this platform, the regulatory authorities can conduct infringement investigation and rapid disposal of unauthorized e-commerce products, dynamically supervise the use and network data of Zhangzhou geographical indication trademark products, and effectively ensure the quality and connotation of Zhangzhou landmark products. At present, the platform has summarized the basic information of nearly 160 landmarks (including registered landmarks, applied landmarks and proposed landmarks) in Zhangzhou, including the basic information on the trademark registration certificate, the basic information of the landmark registrant, the basic introduction of the landmark, the landmark authorization information and so on.

In the next stage, Zhangzhou will further expand and enrich the platform database, provide data support for the registration, application, management, protection and promotion of landmarks, vigorously promote the industrialized business model of "company geographical indication farmers" with the help of online and offline linkage, and strive to create a characteristic agricultural development pattern of "one county, one high-quality landmark industry".

The use of Pinghe "landmark" brand is not standardized!

The law enforcement personnel shall understand the origin and trademark use of the honey pomelo purchased by the merchant.

On August 24, law enforcement officers of Pinghe county market supervision and Administration Bureau conducted surprise inspections on many honey pomelo greenhouses to crack down on infringement and continue to strengthen the protection of geographical indications and trademarks.

"Where is the origin of honey pomelo? Is there a detailed purchase list?" On the same day, the law enforcement officers of the market supervision and Administration Bureau of Pinghe County inspected a number of honey pomelo greenhouses in Xiaoxi Town, Pinghe County, and conducted a detailed inspection on the origin of the purchased honey pomelo, whether the honey pomelo packaging is compliant, and whether the use of trademarks and brands is standardized.

During the inspection on that day, law enforcement officers found that some greenhouses used the geographical indication trademarks of "Pinghe Guanxi honey pomelo" and "Pinghe red pomelo" without authorization. They criticized and educated them on the spot and ordered them to make corrections, requiring them to further standardize their online sales behavior and consciously maintain the trademark brand.

In recent years, Pinghe has continued to strengthen the trademark protection of Pinghe Guanxi honey pomelo. Strengthen management, guide pomelo farmers and enterprises to update their concepts, establish brand awareness, and consciously maintain the trademark brand of Pinghe Guanxi honey pomelo.

In addition, Pinghe also continued to strengthen the special rectification of safeguarding rights and cracking down on counterfeiting. From July 20, it will carry out a special rectification action for the protection of geographical indication trademarks and brands for half a year, and strengthen the inspection of the production, processing and sales enterprises of honey pomelo net bags, bagging, packaging boxes and packaging bags, as well as the printing and sales enterprises of honey pomelo trademarks, Focus on investigating and dealing with the infringement of the brand ownership of the geographical indication trademarks of "Pinghe Guanxi honey pomelo" and "Pinghe red pomelo"; Investigate and deal with the use of "Pinghe Guanxi honey pomelo" geographical indication trademark brand of non Pinghe honey pomelo. So far, 78 law enforcement officers have been dispatched, 2 cases of honey pomelo trademark have been filed, and 16000 yuan has been confiscated.

The carambola under the cloud has a "local standard" praise!

In early autumn, Xiahe village, Xiahe Township, Yunxiao County had a pleasant harvest, and a beautiful carambola was picked at the right time. In recent years, under the wind of the "landmark" policy, Xiahe village has integrated resources and developed in a group. The planting area of Carambola has increased to 6800 Mu and the output value has exceeded 100 million yuan. It has become a well-known "carambola village".

"After Xiahe carambola was awarded the national geographical indication certification trademark, its value also rose with the tide. With the blessing of the brand, the carambola in our village is not worried about selling online and offline, and the market price per kilogram is stable at about 5 yuan, 1-2 yuan higher than that of similar fresh fruits in the market." Talking about the effect driven by "landmarks", Cai Jinsong, the first Secretary of Xiahe village, was deeply touched. In the early years, due to the lack of scientific guidance and industrial layout, carambola planting in Xiahe village faced bottlenecks such as scattered planting, outdated varieties and inconvenient transportation. The double dilemma of low quality and difficult sales shackles the local fruit farmers. They rush to the morning market with their hands on their shoulders and sell them along the street in the hope of customers. When the fresh carambola fruit is cheap, it is only about 1 yuan per kilogram. The life of relying on heaven to eat and digging in the field has led to a large number of young and strong workers leaving the village. Xiahe village was once put on the "hat" of provincial key poverty alleviation villages.

The hot rise of "landmark" fever made Xiahe village see new hope for industrial breakthrough, and a quality improvement war took the lead in the local area. Xiahe township government hired experts from the Provincial Academy of Agricultural Sciences to establish a variety improvement experimental Park and planned to build a 500 mu carambola planting demonstration base. Xiahe village has also integrated advantageous resources, established a number of farmers' professional cooperatives, applied for the registration of the geographical trademark of "Xiahe carambola" for carambola, changed fighting alone into fighting together, further unified the brand, unified acquisition and unified packaging, and formed a set of orderly carambola "local standards".

In 2016, "Xiahe carambola" passed the geographical indication certification, and its value is bullish. In 2018, Xiahe village was lifted out of poverty. 28 farmers' professional cooperatives in the village attracted nearly 1000 farmers, sold about 150000 kilograms of Carambola online every month, and the per capita disposable income exceeded 10000 yuan.

"Today is not the same as before. Consumers not only pay attention to trademarks and brands, but also pay attention to ecological quality. With the golden signboard of 'Xiahe carambola', our village united with the county agricultural and rural bureau to carry out the certification of Carambola product traceability system. The carambola issued from us are pasted with traceability source code, so as to achieve 'one thing, one batch, one code, traceable source and searchable flow'." Cai Weihuang, head of yunshang fruit cooperative, said.

To build a gold trademark, we also need to protect our reputation. In the past two years, it is difficult to distinguish the true and false of the network environment, and many foreign carambola who falsely use the "Xiahe carambola" trademark take the opportunity to shoddy. In this regard, Yunxiao County and township levels have increased investment. On the basis that the traceability of Carambola products in the whole village has reached more than 70%, Yunxiao landmark museum is planned to be built, and three landmark post stations including the landmark post station of Xiahe carambola sightseeing park are intensively built. The combination of landmark promotion and cultural tourism is encouraged, and the anti-counterfeiting knowledge of "Xiahe carambola" is popularized by combining carambola Festival, Xiahe field live broadcasting room and other platforms, Open a new sales model of "landmark culture rural tourism" to bring more entrepreneurial opportunities to farmers. At present, "One Pavilion and three stops" has entered the final stage of decoration and will be fully opened. More tourists know that Yunxiao "sharp goods" will add a good place to go. ⊙ Guo Yang

Zhangpu liuao sweet potato takes the brand "express" fragrance!

July and August each year are the peak season for the listing of liuao sweet potatoes. The picture shows local farmers harvesting mature sweet potatoes in the field.

Some time ago, one hundred live broadcasting activities with goods in Zhangpu led to the sales of 7000 tons of sweet potatoes in liuao Town, with a value of 28 million yuan. Many enterprises signed an intentional order contract of 25.68 million yuan with the Agricultural Products Association of liuao Town, creating a new high in the sales of live broadcasting with goods in Zhangpu.

The live broadcast and delivery activities have solved the urgent needs of farmers. Previously, liuao sweet potato growers were still worried about the sales of sweet potatoes.

Liuao town is famous for its rich production of "liuao sweet potato", with an annual output of more than 40000 tons. In recent years, many local sweet potatoes have been playing the signboard of "six Ao sweet potatoes", and the emergence of "Li Gui" has led to the decline of local sweet potato prices.

Small sweet potatoes affect thousands of farmers in liuao town. How can we help farmers get out of trouble?

Lin Guanhua, President of the Agricultural Products Association of liuao Town, Zhangpu County, said that in order to protect the agricultural product brand of "liuao sweet potato" and maintain its advantages in the mixed market, the Party committee and government of liuao town have been working hard.

"We have registered a collective trademark called 'liuao ancient city'. This category is registered for melons and fruits, especially liuao fresh sweet potatoes." Lin Guanhua said that liuao Agricultural Products Association uses this collective trademark to cooperate with the network platform to show consumers a real liuao sweet potato through the trademark identification code, so as to better maintain the local sweet potato brand and make it difficult for the sweet potato "Li Gui" to fake its name, so as to help the brand go further.

"This year, in order to help farmers sell sweet potatoes, many local returning entrepreneurs have joined the e-commerce team, directly contacted online business, and delivered goods to all parts of the country with the help of convenient logistics." Lin Zhongquan, head of liuao town agricultural technology station, told the author that up to now, there are at least 15 e-commerce companies specializing in online sales of sweet potatoes. They can bring the authentic "six Ao sweet potatoes" to Guangdong, Zhejiang, Henan and even Beijing.